NORDSTROM

The tried-and-true house name of John W. Nordstrom was lagging in sales. The solution: re-name and rebrand across multiple lines from lingerie to shirts to shoes. We ran well-organized, strategic, and participatory naming assignments for a total of 18 different brands. The result: handshakes all around and sales that rattled the chandeliers of their venerable stores.

Strategy / Naming / Advertising

NORDSTROM

The tried-and-true house name of John W. Nordstrom was lagging in sales. The solution: re-name and rebrand across multiple lines from lingerie to shirts to shoes. We ran well-organized, strategic, and participatory naming assignments for a total of 18 different brands. The result: handshakes all around and sales that rattled the chandeliers of their venerable stores.

Strategy / Naming / Advertising
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